Community profiling is used to classify the fortes, weaknesses, needs and problems of a community like, African American church community on the Chicago south side. By identifying these classifications of profiling, we are basically making decisions about health services, while extenuating the allocation of resources. A lot of people may not understand the concept of […]
Community health assessment is the collecting, analyzing and using data to educate and mobilize communities, develop priorities, gather resources, and plan actions to advance the public’s health (Minnesota Department of Health, n.d.). A community health assessment delivers the groundwork for cultivating and promoting the health of the community. Evaluating environmental health risks in communities requires models characterizing geographic […]
Healthcare marketing ethics, just like any other types or forms of ethics are important; not only can it grow profit margin; it can also protect organizations from lawsuits, as well as attract patients who appreciate and can afford quality care services. Ethics are a collection of principles of right conduct that shape the decisions people […]
Abortion and contraception have been a hot-button issue since the implementation of our constitutional rights. Just to point out that both are said to be legal medical practice in the healthcare industry, and in many states, including referencing prior case decisions of Planned Parenthood v. Casey and Roe v. Wade. These case decisions indicated that in some […]
Let us consider the legal and ethical aspects of “conscience clauses,” as set forth in the laws of various states. Those state laws generally provide that no physician or other healthcare professional is required to participate in any medical procedure that he or she considers unethical. For example, the Illinois statute provides as follows (745 […]
Aetna is an American managed health care company, providing a range of traditional and consumer directed health care insurance products and related services, including medical, pharmaceutical, dental, behavioral health, group life, long-term care and disability plans, and medical management capabilities. Aetna provides employers and employees with choices between paying on a fixed monthly basis (premium) […]
The Theory of Reasoned Action, curtailed as TRA, is a theoretical model originally developed by Martin Fishbein (1975) and Icek Ajzen of 1980. These are the two theorists identified as the original founders of the theory of reason action. Like many social and cognitive theories, TPB is also the one with derivative and with original […]
Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data will then be used to regulate marketing demographic trends. These trends describe the changes that may occur in certain demographic populations, over a period of time. […]
Effective marketing process puts in the right product in the right place, at the right price and the right time. Since products and services are interchangeable in most marketing cases, when you put in the right product, it could simply means putting in the right services for your patients, at a reasonable price to attract […]
Market research is broader in choice and examines all aspects of a business setting. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, […]