The Theory of Reasoned Action, curtailed as TRA, is a theoretical model originally developed by Martin Fishbein (1975) and Icek Ajzen of 1980. These are the two theorists identified as the original founders of the theory of reason action. Like many social and cognitive theories, TPB is also the one with derivative and with original […]
Demographics are the traits of a human population. Demographic data may consist of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. The data will then be used to regulate marketing demographic trends. These trends describe the changes that may occur in certain demographic populations, over a period of time. […]
Effective marketing process puts in the right product in the right place, at the right price and the right time. Since products and services are interchangeable in most marketing cases, when you put in the right product, it could simply means putting in the right services for your patients, at a reasonable price to attract […]
Market research is broader in choice and examines all aspects of a business setting. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, […]
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. You can use SWOT Analysis to make the most of what you’ve got, to your organization’s best advantage. And you can reduce the chances of failure, by understanding what you’re lacking, […]
As the use of dashboards continues to grow, it is time to step back and ask how they can help hospitals increase quality and lower costs. We know emergency department (ED) tracking boards have reduced the time-to-be-seen and left-without-being-seen rates, while clinical dashboards have helped clinicians with care protocols, drug administration and patient status, which improves the quality of patients’ care […]
Daly, M. (August 26, 2010). Judge determines GPOs do not violate antitrust laws. Healthcare Finance News. Retrieved February 3, 2013 from http://www.healthcarefinancenews.com/blog/judge-determines-gpos-do-not-violate-antitrust-laws As an added support to the important and clarification of the primary article presented above; according to this article, judge determines GOPs do not violate antitrust laws, “for some time now, we have […]
A tort lawsuit is a legal proceeding in which a person sues another party for injuring him. For example, a person may file a tort lawsuit after someone breaks his arm in a fight or hits him with his car. Additionally, tort lawsuits are often filed because of medical negligence or some other type of negligence like physician […]
Suppose a patient has a test, which discloses certain genetic data. Recall that data is said to become information when it is used to make a classification of a decision. List the parties who might be interested in such data about a patient, and what information each might obtain from the data. Which of these […]
While diversity is critical for strategy and business, it also has a positive effect on patient care, especially as healthcare turns its focus to population health. Quality care is providing the right care at the right time in the right place. To provide quality care, healthcare workers must understand how quality of services comes […]