The concept of entrepreneurship in public health is beyond the idea of understanding how to successfully operate business. Business skills in public health may seemed relatively new in public health industry. At the same time, I believed public health leaders should be required to learn new skills to deal with technological advances and keep pace with emerging technologies. Likewise, public health leaders should adopt social media trends in strengthening and retaining networks; and the capacity to increase monetization in keeping the organization afloat (Kumar, Kumar, Adhish & Reddy, 2015). The recent approach to healthcare considers broader determinants of health to improve population health. Kumar, Kumar, Adhish & Reddy (2015) suggested how successful healthcare leaders and managers can effectivly manage in all directions of care services, i.e. downwards- their subordinates, upwards – their bosses, and horizontally – their peers. This is referred to as managing 360 degrees.
Kumar, S., Kumar, N., Adhish, V., & Reddy, R. (2015). Strategic management and leadership for health professionals – skills to leverage resources to achieve health goals. Indian Journal of Community Medicine, 40(3), 158-162. doi:http://dx.doi.org/10.4103/0970-0218.158845
