Ethics in Healthcare

Practicing ethics in healthcare marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. In a market economy, a business may be expected to act in what it believes to be its own best interest. Ethical theory provides a system of rules or principles that guide us in making decisions about what is right or wrong and good or bad in a particular situation. Ethics provides a basic building block for the comprehension of what it means to be a morally decent human being.  Ethics is also apprehensive with a kind of values and morals an individual or society find attractive and desirable or as appropriate.