Facets are associated with the many sides of a jewel, but a facet can also be the side of any surfaces, such as the small plane surfaces on a column, or the multiple surfaces of any rock. For researchers, ethics also contains many facets. The protection of human subjects is one facet of being an ethical researcher, such as the ethical gathering of data and the reporting of findings. Another facet of ethics is how researchers’ views about skin color, sexual orientation, gender, or culture may inform or affect research outcomes. Ethics broadly includes what one must do to ensure the respect, well-being, and rights of participants. One of the simplest, least complicated, yet often overlooked aspects of delivering health care is practicing while providing ethical and honest customer service skills, regardless of race, culture and religious background. Patient satisfaction surveys repeatedly show how attitudes, manners and amenities encountered during patients’ experiences at medical facilities proved similar importance to treatment processes. Some health care leaders and researchers are recognizing that health care, from a patient’s perspective is similar to consumer-driven services, as how other service industries are. Hence, health care should be delivered with the same regard to optimizing patients’ experiences, as business operators do for consumers of education or vacations. As a directional approach, market research normally consists of two core research sets: qualitative and quantitative research.  Market research is broader in choice and examines all aspects of a business setting. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes, the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors. In any industry, including healthcare industry, it is the role of consumers that balances the supply and demand factors.  It is the consumers who demand goods and services – without consumers-there are no services to provide. Pragmatic approach involves sundry approach to research. Research and measurement in science are important factors when it comes to designing research methods and theory. To elaborate and distinguish from other consumer market, health care differs from other goods and services in important ways. The output of a shoe factory is shoes. But the output of the health care industry is less well defined. It is unpredictable and imperfectly understood by producers, and still less by consumers. Also, third-party payment and government intervention are omnipresent. None of these characteristics is unique to health care, most especially undertaking research in this field, but their extent and their interaction are. Nevertheless, health care markets obey the fundamental rules of economics, and economic analysis is essential in appraising public policy.

The Market Donut. (n.d.). Qualitative or quantitative — which method is for you? Retrieved March 8, 2015 from http://www.marketingdonut.co.uk/marketing/market-research/qualitative-or-quantitative-which-method-is-for-you-