Northouse defined and described leadership as “a process whereby an individual influences a group of individuals to achieve a common goal.” Although before he defined leadership, he admitted the notion that there are many ways to define leadership and its roles in healthcare sector. Leadership can be defined as an act of stepping-up and impacting others who may appreciate one’s involvement. The key point here is for the followers to voluntarily elect a person, as a leader. They should appreciate “the person” as a leader. Patients are more-like followers of doctors. In some cases, nurses, health administrators, and other healthcare professionals can be trained by management teams. The idea of leadership in healthcare is not any different than any leadership sector. However, it can be unique in information changes, health practices, technology change and decision-making process. To hit the nail on the head, not all leaders are effective leaders. There are bad leaders, good leaders, leaders of specializations, et. cetera. Therefore, the number one challenge in healthcare leadership is the idea that healthcare leaders should be good in what they do, how they do it, and when they do it. Additionally, healthcare leaders are leaders of specialization and licensing, thereby controlled by regulations.
Easy access of information in the healthcare sector have improve the quality and quantity of healthcare delivery; and the ability to effectively access that health information. What led to the easy access of health information was the advent of internet and computer information system. This allows users to search for relevant health information. Nowadays, marketing information include competitors data and can easily be accessed online–both the accurate and not so-accurate. Many researchers currently used superfast internet connectivity to access vital information, which kind of violates healthy skepticism—because half of online information appear to have irrelevant proof. That is why marketers must examine each and every information before making effective marketing decision.
