Qualitative Data

In the field of public health, qualitative data can paint a detailed picture of public health problems, contributing factors, communities, and community needs. Qualitative data may be used to inform researchers about what to measure next, and provide richness to existing quantitative data by offering an understanding of a community’s true experiences. Collecting qualitative data can present an array of potential challenges. In community health assessment, it is imperative that you are able to identify and plan these challenges.