Qualitative research approach is a study that can use narrative reporting to explain and analyses behaviors of people and the implications of their actions (Erickson, 2011). One of the reasons some researchers choose qualitative research method because it gives a holistic overview of the research’s context, and capture data on the knowledge of various participants. In Creswell (2009), qualitative research method deals with research dimensions and strategies such as ethnography, grounded theory, case studies, phenomenological research, and narrative research. Under qualitative research method, inductive reasoning can be developed as a form of qualitative method for data collection and analysis, leading to theory formulation (i.e. such as grounded theory: Saunders, Lewis, & Thornhill, 2012).
Reference
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: SAGE Publications, Inc
Erickson, F. (2011). Chapter 3: A history of qualitative inquiry in social and education research. In N.K. Denzin, & Y.S. Lincoln (Eds.), The SAGE handbook of qualitative research (4th ed., pp.43-58). Thousand Oaks, CA: Sage Publications.
Saunders, M., Lewis, P. & Thornhill, A. (2012). Research Methods for Business Students 6th edition. NY: Pearson Education Limited.
